MK Tutoring Services Tutorat is a small tutoring company that provides educational support in reading, writing and math.
The most challenging aspect of this project was that the client was initially unsure about her objectives for the logo and brand. She wanted to integrate both the name of her company as well as elements representing growth, tutoring, reading, writing and education, while appealing to pupils and parents. Many rounds of mockups were created to ensure that the logo and brand identity was optimized for her target audience. A key lesson learned was to spend as much time as necessary upfront to ensure that the project objectives and brief are clear to both the client and me.
The process involved an informal initial meeting to discuss the client's needs and preferences, followed by a round of sketching and several rounds of mockups and revisions, based on the client's feedback.
I developed a logo and business card that incorporates concepts linked to the client's focus—reading, writing, and math. The logo represents a book and a pencil, and also includes an angle in the pencil tip to reference math. The logo was produced in three colours (yellow, blue and green) to offer the client flexibility. The business cards focus on the logo on the verso and provide contact details on the recto.