The Multiple Birth Families Association is a not-for-profit, volunteer-based organization that provides support and services to families expecting or caring for multiples (twins, triplets, etc.).
The challenge
For this project, the biggest challenge was to strike a careful balance between the friendly tone of the existing brand while also making it more professional to appeal to potential funders.
The process
The process initially involved lots of ideation to design a new logo, including sketching, peer input, and eventually narrowing down the possible options to arrive at one final concept.
My solution
I developed a brand usage guide, and created a comprehensive suite of products to apply the new brand, including merchandising for the organization's members and volunteers, corporate print products, signage, and AR-enabled event posters. I created a short motion promo to reveal the new logo and direct traffic to the organization's website.
